Packaging
Magnifying Glass Carton
The brand shipped its magnifying glasses in plain brown cartons with no visual identity at all. That works until you list on international marketplaces, where the pack photograph is the shelf.
- My role
- Sole designer. Brief, category research, dieline construction and print-ready artwork were all mine; the brand supplied product specs and compliance copy.
- Client
- Optical accessories brand
- Year
- 2026
- Discipline
- Carton packaging
- Tools
- Illustrator
Brief
The brand shipped its magnifying glasses in plain brown cartons with no visual identity at all. That works until you list on international marketplaces, where the pack photograph is the shelf.
The job: raise perceived value and stand out in a grid of near-identical competitors, while carrying every piece of required compliance information on a small carton.
Process
- Gathered a detailed brief — design direction, compliance information, colour preferences.
- Researched category trends and competitor packaging.
- Built dielines from the actual product dimensions.
- Designed a clean, premium layout with balanced information hierarchy.
I started from the physical object. Dielines were constructed from the actual product dimensions, then the artwork was laid onto the flat so the panel breaks and the hierarchy were resolved together rather than after the fact.
System
One hierarchy runs across all panels: product name, then magnification strength, then the feature set, then compliance. The window keeps the product visible, and the back panel absorbs the regulatory copy without crowding the front.
Outcome
Print-ready artwork on a dieline the converter could run directly, and a carton that photographs as a retail product rather than as a shipper.