Sakshi Diwan

I’m Sakshi, a performance and brand designer based in Chandigarh, India. I work on ad creative, brand identity and packaging.

I built identities and packaging at an agency, from the first questions through to print. Then I moved in-house at a skincare brand, leading the performance creative across Meta, email and marketplaces.

Both sides taught me the same thing. A brand system isn’t a document — it’s what makes the hundredth asset look like it came from the same place as the first. The ad that performs is usually the one that still looks like the brand.

Outside work I paint, swim, play tennis, and read.